Many companies offer you opportunity to pay once you will hit first page of Google. There is nothing wrong with this unless the keywords are profitable for your niche. Such companies wants quick results to see money flowing to their bank accounts. They do not care about results because they measure results by position in Google search results. We always try to inform our customers that #1 position not always bring the most profits for a company. The key to success is professional Keyword Research. In EffectSEO.com we use most advanced techniques to find keywords which brings the most conversions or traffic for your website.