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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Achieving a Better Family and Work Balance Makes for Better Job Performance Are you constantly working after hours and weekends at the office? Are beginning to forget what your family even looks like? Many people find themselves in this predicament. Work seems to get more and more demanding with every passing day, and to stay on top of your game at work, you feel like you need to put in long hours. The flipside to this is that of course when you are at the office, you are away from home – away from family dinners, play time and your kids’ sporting events or school plays. You may feel like your hands are tied – that no matter how much you want to be more involved with your family life, you have to keep working as hard as ever to make sure your family is provided for in the long run. The truth is, however, that you may be doing yourself a disservice on both fronts. Studies have shown time and again that well rested workers with well balanced lives are more productive in the time they do spend working. In the end, the best way to be a stand out worker at the office is to be fully involved and present in your family live. But wait, you say, “I’m working practically around the clock now, and everything still isn’t getting done.” However, maybe the problem isn’t that you aren’t working hard enough. Maybe the problem instead is that you aren’t working smart enough. Think about the way you spend you working day. Are you taking on more responsibility than you need to, instead of delegating tasks to others? Are you spending a lot of time chatting in the break room when you run for a cup of coffee? Are you procrastinating so that big projects require you to work all-nighters instead of spreading out the work? Keep a journal of all of your activities at work for a few days. You might be surprised to see how you are really spending your time and in what areas you could make improvements. Simply staying on task and delegating effectively could get you home in time for dinner. When you have done everything you can to make your work habits as productive as possible, it is time to turn to other ways to balance your work life and your family life. Rule number one is the hardest one for most people to follow you – draw clear lines of distinction between work time and family time. Family time isn’t really family time if you are constantly on your cell phone making and receiving work calls or if you are on your laptop for the entire family vacation. When you’re working – work. When you’re with your family – concentrate on them. The time you spend actually taking a breather from work will recharge your batteries and make you a better worker when work time rolls around again. Next, you have to evaluate your priorities. Maybe working around the clock will help you make partner faster, but at what cost? Decide if seeing your daughter’s soccer game every week is more important to you than moving up the corporate ladder quickly, and make adjustments in your schedule appropriately. There is no right or wrong answer, but deciding where you priorities lie will make scheduling easier for you. With your priorities in mind, see what work options are available to you to help you meet them. If you want more time with the kids, see if your office offers flex time or part time hours to help you meet your family commitments. Last but not least, don’t feel guilty about taking time with your family. Not only is this time important to your family, you can rest assured that the time out from the office stress will make you more productive when you return to work. To-Do Lists an Important Part of Being a Better Employee What makes a good employee? Take a look at how the star employee in your office operates. Chances are that they don’t run around in a constant fog of stress and pressure. Good employees are usually calm and conscientious; they seem to always get the job done with a minimum of hair pulling and frantic rushing around. Is it just genes that these people have that allow them to work like this, or are some people just better at managing stress than others? The answer is probably not. If you take a closer look at the star employee in your office, you will are likely to see that they are so stress free and productive because they are good at managing their time. And chances are they manage that time with the help of a to-do list. The to-do list is an often-overlooked part of working life. While they are the kind of thing people expect housewives to carry around with them in their purse while they run errands, many people think they can do without them in the work place. This is a big mistake. Being productive at work is all about being able to carry out your tasks in a timely manner, and being productive at work is also about managing your stress. If you are too stressed out, your work will suffer for it. You will fall behind because you won’t be able to concentrate, and you will make mistakes you might not have made if you were able to take your time with your work. So, how can a to-do list help? To-do lists can do many things for you in your busy working life. For starters, to-do lists remove the problem of having that all important phone call or meetings slip your mind. When you have a to-do list, everything that needs to be accomplished is set out there for you, so there is no more explaining to your boss why you stood up your company’s most important client. With a to-do list, you can also see the bigger picture of everything that needs to be done, so you can plan your time wisely. Working on tasks one after another as they come up is not a smart way to accomplish things at the office. Some jobs are on a tight deadline, while other jobs can stand to wait a little while. When you set everything out for yourself in a to-do list, you will be able to prioritize your tasks in order of importance, so you get the crucial work out of the way first thing, and only move on to less important jobs when you have the time to devote to them. All of this organization will make your working life less stressful. Imagine a typical day without a to-do list. You come in to the office in the morning, you work through all of the email sitting in your inbox, you make a few phone calls, chat with some co-workers in the break room, answer a few more emails, and then bam! All of the sudden, you remember that the presentation your boss needs for the big meeting is due at 2 p.m., and you haven’t even started it. Now you resort to hair pulling and frantic working. Then, you give your boss the presentation over an hour late, and it is filled with mistakes and sloppy work. Now imagine the same day with a to-do list. You get the presentation out of the way first thing, and you have time to check it. Then you can move on to less important tasks without the dark cloud of stress hanging over you. To-do list writing is time well spent if you want to succeed at work. |