Welcome to spokanevalleymarketing.com

News is News All Over the World (writing newspaper articles) Writing newspaper articles is a fun and interesting line of work. Newspapers exist in big cities, small towns, within corporations and on college campuses. Newspapers are printed for special interest groups as well as for world and national news. There are free newspapers and papers that appear for sale on newsstands every day. With such a large variety of newspaper types printed, there are myriads of possible opportunities for writing newspaper articles. There are some basic rules to writing articles for any newspaper and there are also some specific aspects to know about each type. Writing Newspaper Articles In general, to write a newspaper article there are a few rules that apply across the board. First, the news has to be relevant. Because newspapers make up a genre of writing that is constantly refreshing itself, there is no room for common knowledge or historical pieces. The exception is if those kinds of writing serve to connect to a current issue or event. People who read newspapers want to know what’s happening now. For that reason, writing newspaper articles often involves relatively high pressure to get the latest news written each and every day. There are some low-pressure possibilities in writing newspaper articles though. The Infrequent Print Several newspapers are only printed weekly or even monthly. In small towns that must get their papers printed off-site, it is not feasible to create a paper each and every day. That means that there’s a week, every week, to get the news in and written. Another example of low pressure writing for newspapers is working for a free publication. Free newspapers are often geared to a special interest group. Since that group is not paying for its paper, they may only receive the interesting tidbits once a month. Writing for these kinds of newspapers becomes focused on creativity and niche writing because the current events will have already reached the audience through more frequent publications. The Daily News from Top to Bottom The most reliable and frequent publications are those of big, national newspapers. The staffs are very large and are able to print very clean copies of very full newspapers. By clean, that means without errors. Smaller papers are also printed daily, but they seem almost insignificant except to the people of the local community. They receive national news second hand and run very small staffs. Interestingly enough, none of these daily papers are really about the news. Of course that is where most of the effort lies and that is the reason that people buy the papers, but it is not the root of a newspaper. Writing newspaper articles is a job heavily dependent on the advertising industry. A newspaper will only be as large as there are ads to pay for it. Newspapers do not make their money at the newsstand. They pay the bills and the employees with money from advertisers. On Campus News Working for a university paper will not be representative in the area of newspaper advertising. While some businesses do pay for ads in university papers, the funding comes from the school. If for some reason there were no advertisers one day, the paper would still go out. University publications are much more focused on the development of the students than making a successful business. Most campus papers are free and are created by students. School is a great place to get started in writing newspaper articles. The environment is challenging, but nurturing at the same time. The deadlines and standards still exist, but the writer gets great encouragement and training through the work. After working for a college paper, it will be much easier to get a job with newspapers of the cities and towns. Writing newspaper articles can be a great job. There are so many opportunities to get into writing that it is hard to pass them up. Some jobs may be very difficult to get, but others will be steps towards increasing writing success.

Achieving a Better Family and Work Balance Makes for Better Job Performance Are you constantly working after hours and weekends at the office? Are beginning to forget what your family even looks like? Many people find themselves in this predicament. Work seems to get more and more demanding with every passing day, and to stay on top of your game at work, you feel like you need to put in long hours. The flipside to this is that of course when you are at the office, you are away from home – away from family dinners, play time and your kids’ sporting events or school plays. You may feel like your hands are tied – that no matter how much you want to be more involved with your family life, you have to keep working as hard as ever to make sure your family is provided for in the long run. The truth is, however, that you may be doing yourself a disservice on both fronts. Studies have shown time and again that well rested workers with well balanced lives are more productive in the time they do spend working. In the end, the best way to be a stand out worker at the office is to be fully involved and present in your family live. But wait, you say, “I’m working practically around the clock now, and everything still isn’t getting done.” However, maybe the problem isn’t that you aren’t working hard enough. Maybe the problem instead is that you aren’t working smart enough. Think about the way you spend you working day. Are you taking on more responsibility than you need to, instead of delegating tasks to others? Are you spending a lot of time chatting in the break room when you run for a cup of coffee? Are you procrastinating so that big projects require you to work all-nighters instead of spreading out the work? Keep a journal of all of your activities at work for a few days. You might be surprised to see how you are really spending your time and in what areas you could make improvements. Simply staying on task and delegating effectively could get you home in time for dinner. When you have done everything you can to make your work habits as productive as possible, it is time to turn to other ways to balance your work life and your family life. Rule number one is the hardest one for most people to follow you – draw clear lines of distinction between work time and family time. Family time isn’t really family time if you are constantly on your cell phone making and receiving work calls or if you are on your laptop for the entire family vacation. When you’re working – work. When you’re with your family – concentrate on them. The time you spend actually taking a breather from work will recharge your batteries and make you a better worker when work time rolls around again. Next, you have to evaluate your priorities. Maybe working around the clock will help you make partner faster, but at what cost? Decide if seeing your daughter’s soccer game every week is more important to you than moving up the corporate ladder quickly, and make adjustments in your schedule appropriately. There is no right or wrong answer, but deciding where you priorities lie will make scheduling easier for you. With your priorities in mind, see what work options are available to you to help you meet them. If you want more time with the kids, see if your office offers flex time or part time hours to help you meet your family commitments. Last but not least, don’t feel guilty about taking time with your family. Not only is this time important to your family, you can rest assured that the time out from the office stress will make you more productive when you return to work.

From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.