Welcome to spokanevalleymarketing.com
|
Editing for the Next Generation: The MySpace Form
(myspace editing)
The goal of a good editor is to make any piece of text appropriate for its audience and form. Books must fit into the expectations of a publishing company in order to fit the expectations of those who buy the books. Magazine articles must fit the style of the magazine including its goals and also its audience’s expectations. Content is certainly important, but voice and specific word choice are also big components of catering to an audience. A scientific magazine should not sound like the latest gossip. Likewise, a glamour magazine should be far from stiff and boring. When it comes to internet editing, even more elements are added to the typical editing criteria. Consider for a moment the different aspects of editing for the MySpace pages.
Individual Pages
An individual is not required to edit their pages. MySpace editing does often involve self-editing however. A page owner is writing about themselves, introducing themselves to many other people. No doubt that page owner wants to send the right message. Self-definition is very important in order to effectively communicate your intentions with others. That is where MySpace editing comes in. Here again, word choice is very important. Careful use of adjectives and other descriptive words can paint a picture for other visitors to the site. Using generic terms like ‘thing’ and ‘a lot’ will leave a person sounding boring and bland. In addition to self-representation, individual pages really should be edited for appropriate citations. That may sound tedious and so like ninth grade English class, but it is important. Quoting authors and lyricists on your page is an effective way to express your own feelings, but if the words are not your own, you cannot claim them. Plagiarism is wrong. In addition to the ethical issues, you should give credit to the people you quote for other reasons as well. Visitors to your page may really appreciate the words and lyrics that you quote. If you give credit to their author, other people can find more similar words to enjoy.
Corporate Pages
MySpace editing is useful for individuals, but it also opens up job opportunities. Because of the popularity of MySpace pages, advertisers have naturally started enjoying the benefits of the high traffic. The problem is that many advertisers may not be familiar with the format of MySpace nor the appropriate language to use to reach the audience that is surfing there. A qualified user can use their expertise to help corporations effectively use the pages in order to best reach the audience. A member of that audience can edit for the presentation of content so that it will be the most effective at getting the readers’ attention. If you are one of these qualified users, MySpace editing could lead you to a successful career in all kinds of editing. Use your own page as a resume. If you aren’t interested in the career, you could just have some fun making the most of someone’s use of the pages. You will no doubt be well rewarded for your efforts.
MySpace editing can take more than one form. The important thing to remember is that no matter what the format is for writing, correctness is important. Especially when your words are representing you, you will want to be clear and correct in your writing. Giving credit to those people you quote is the correct thing to do ethically, but it is also respectful. Finally, editing for companies without the proper know-how when it comes to internet advertising could be quite profitable. You’ll be more likely to get the job if your own page is effectively and correctly put together.
Judging by Appearance – It Happens in the Workplace This is one of the old sayings that really does come true, the clothes do make a person. What does it mean? For many people, it means that people judge by the clothes you wear. This is especially true in the workplace, but also for everyday life. Many companies nowadays have a dress policy in place to keep the appearances at work up. Reasons why companies have dress policies are of a great variety. Here is a review. One of the biggest reasons for companies to require nice appropriate clothing at least in their office area is visiting customers. If your employees need to be in contact with customers on daily or weekly bases or if customers do visit your offices in general, it is important that your employees make a good first impression. First impressions are very much guided by what you are wearing, your facial impressions and body posture. Therefore, if your customer see your employees working on their desks, it is important that the employees are dressed appropriately. For most workplaces this means a button down or polo shirt, dress pants or casual dress pants. In some instances, it is important for the employees to wear a tie and suit. For women, the codes are equivalent what the style of the clothing is referring to. Imagine what would happen if a customer comes into a company and the employee receiving the customer wears dirty, spotty, old and ripped clothes. In society that does not make a good impression, then the customer will most likely not want to do business with you. Another reason of why companies and employers would judge by your appearance is called professionalism. In the picture of professionalism at the workplace includes good appropriate clothing. It belongs to being a good employee as much as doing your job right and being polite and respectful to your boss and colleagues at your workplace. In society much is judged by the way you dress. If you have ever walked into one of the better department stores with a set of old, worn clothes, what kind of response do you get from the sales person? Often times they think you do not have enough money to buy here anyways and that is the way they treat you. They may not even give you the time of day, even if you have a lot of money. They judge you by what you have on and this is certainly the case in the workplace as well. If you want to project a good image, then take a good look at what you wear before you step out of your door in the morning. There are many places where a dress code is required or expected, such as the church, the opera, the theater, better restaurants and many other places. The workplace is just one of many and whether you like it or not, appropriate clothing is what can make or keep you get the job. Many Internet sites, books and people that offer advice on interviews and getting that job, will emphasize the importance of nice appropriate clothing and the impact it can have when you wear something that stands out from the crowd. Most people have been raised to think that proper dress attire is what you should wear at work, but for some it still is more a mystery to them than anything else. Web Hosting - FTP and Other File Transfer Tools Anything related to the Internet or computers is bound to introduce technical issues pretty soon. One of the earliest that novice web site owners encounter is FTP, which is an acronym for File Transfer Protocol. Seeing it spelled out, it's easy to see why those in the know quickly move to speaking in short hand. The reason web site owners soon will (or need to) become familiar with FTP is obvious to anyone who has built a site on a remote server. You have to have some way of getting the files to the remote computer and FTP is one of the most common tools. It's also one of the simplest and most efficient. FTP is composed of two parts: the client software and the server software. It's similar, in a way, to talking to someone on the phone who writes down everything you say. You (the client) make a request ('transfer this file to the server') and the listener (the server) takes the request and acts on it. That request to copy a file from a local computer to the remote one is carried out (often 'under the covers') by a PUT command, as in PUT this there. You create the web page (in the form of a file) and then PUT the file on the server. To move a file in the opposite direction, from the remote server to your local computer, your client software issues a GET command. Many FTP clients have graphical interfaces, similar to Windows Explorer, that allow you to drag-and-drop or otherwise copy the file without ever seeing the actual commands that carry it out. But it's helpful sometimes to know what goes on underneath. In tricky cases it can be an advantage to use a command line interface (in Windows, the 'DOS box', with a similar interface familiar to most Linux users). Knowing the commands and being able to use them in the command line form can sometimes help you diagnose what is going on when the graphical tools misbehave. But FTP is not the only way to get a file from here to there. In fact, your browser moves files around from a remote computer to your local one all the time. In most cases, when you type in or click on a URL, what happens under the covers is in essence a file transfer process. The web page is transferred from the web server to your local computer then displayed by the browser. Alternatively, you can sometimes even email a web page/file from your local computer to the remote server, then use an email client on the server itself to get the file and put it in a folder. That requires that you have some form of access to the remote computer. But there are many ways of doing that, such as in-built utilities in the operating system or using commercial remote control programs. Those alternatives can be helpful to know in cases where the FTP file transfer process is misbehaving. Having more than one way to accomplish the task helps you diagnose what might be going wrong. It also helps you get the job done when the usual tools aren't cooperating. The more you learn about these sometimes puzzling acronyms, the easier you can accomplish your own goals. |