Welcome to spokanevalleymarketing.com

A Top Notch Cover Letter Can Get your Foot in the Door If you have ever looked for a job, then you know that it is tough out there. Competition is always fierce, especially for those “dream job” type of positions – great company, great benefits, and great pay. If you want your resume to rise to the top of the pile in the Human Resources department and you want to get that call for an interview, then you need something to make your resume stand out from the rest. The best way to draw attention to everything you have to offer is to have a cover letter that jumps right off the page and grabs the attention of the reader. The cover letter is your first chance to make an impression, so make sure your cover letter makes you the one potential hire that is definitely going to be getting a call. Before you can get into the content of your cover letter, you have to cover your basics. You should never, ever have a “form” cover letter that you use with every resume you send. Tailor your cover letter specifically to each individual employer, mentioning their company and the position for which you want to be considered. Address the letter to the correct person – if you’re not sure who will be doing the hiring, call the company and ask. Don’t assume you can address your letter to the HR department and have that be close enough. Taking the time to write a personal cover letter to each company lets your potential employer know you pay attention to detail right off the bat. Of course, you should also make sure that your cover letter is grammatically correct and free of typos. A sloppy cover letter is a one way ticket to the trash can for your resume. Once you have your basics in order, you can turn your attention to what you are actually going to write in the cover letter. Your cover letter is your sales pitch to the company; you need to let them know why they should bet on your when they hire for the position. One great way to sell yourself is to show off how much you already know about the company. Let them know why you want to work there by specifically mentioning projects the company has been involved in that you admire or talking about the position of the company within the field. As you show off how much you know about the company, draw attention to the ways you can actively help the company grow and succeed by drawing parallels between your experience and their work. After you have shown that you have done your homework and know about the company, go into some detail about the unique aspects of your work history. Draw attention to any special achievements or awards and any educational background you have that makes you a good candidate for the job. Remember, your resume will be attached to the cover letter, so you don’t have to go into great detail. Just pick out the highlights that will make the reader want to turn the page and delve into your resume. How you close your cover letter makes as much difference has how you open it. State again exactly what job you want to be considered for, and suggest that you come in for an interview. You can also suggest a few dates and time for an interview to show that you are eager to move on to the next step. You should also give a time and date that you will call to follow up on your resume. A pleasant closing and your signature seal the deal on your winning cover letter.

Extra! Extra! Getting into the Newspaper Business (writing news articles) The news is now and those who write it know the stories first. Getting into the newspaper business can be difficult because of the competitive nature of the news. The successful reporter needs to be organized, efficient and able to work under extreme pressure. The flip side is that a newspaper writer is almost always a celebrity. If he or she works for a large newspaper, his name may be known all over the country. If he only works for a small town paper, that town will recognize his name. Writing news articles involves ups and downs, so read on to learn more about it. Newspaper Overview A newspaper office is an interesting place to be. Bright and early at eight o’clock in the morning, the office is quiet and dark. As the rest of the world is counting down the minutes to quitting time, the reporters’ desks start to fill up with hurried typing and flipping through notes. Well after dark, the last stories get wrapped up and put to bed. They may have been changed a couple of time as new developments occurred. Some stories written will make it to the front page. Some stories though will get significantly cut or cut from the paper all together. Writing news articles may be very rewarding, but it also requires a different kind of lifestyle than most careers. Becoming a Reporter If you are interested in writing news articles, you may also be interested in learning a little bit more about what is involved in becoming a reporter. Writing is a very important piece of being a successful reporter. Writing news articles involves close attention to journalistic style. Most full time reporters have journalism degrees. Those that don’t have learned to imitate the style with precision. A good journalist must learn the art of interviewing a subject. Freelancing If the full time reporting job is not for you, look into writing news articles on a freelance basis. It will help if you develop a relationship with the editor of the newspaper you intend to write for. Since so many people want to see their names in print, it can be hard to break into the freelance newspaper business. Writing news articles on a freelance basis requires a good eye for newsworthy topics as well as a thorough and fair representation of the facts. Freelancing takes practice. Don’t be discouraged if the editor doesn’t like your work initially. If you keep trying, you’re bound to stumble onto something great. Once you are in and an editor likes you, you’ll be able to work more freely. What’s News? Before you are ready for writing news articles, you should be ready to judge for yourself what news is and what it is not. Regular reporters are assigned stories to write, so they rarely have to come up with topics on their own. Freelancers write their stories and then try to sell them. The first rule about deciding what is news is that if someone asks you to write about it, it’s not news. You should have to dig up the good stories. If you need inspiration, just start talking to people. Get to know a few of the prominent people in your community. Build relationships and keep asking questions. The stories will come out eventually. You can also take a tour of your community with your eyes wide open. Look for anything suspicious, dangerous or exceedingly beautiful. Take your camera wherever you go just in case you happen to be an eyewitness to something newsworthy. Writing news articles can be done as a career or as a freelance pursuit. Whichever you choose, you’re sure to lead a life with some adventure. The news is always happening and it’s always something new.

The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.