Welcome to spokanevalleymarketing.com

Following Up on Fallacies about Getting Free Stuff “Free stuff” – the mere whisper of the words is often enough to make many people throw common sense out the window and head for the free goods like a missile to a target. And then there are those people whose eyes glaze over when they hear those words, because they can’t believe anything worth having can actually be free. The truth about free stuff is really somewhere in the middle. Yes, you can really and truly cash in on many freebie deals for things that you want to have, but a healthy sense of cynicism about free gear is also useful. Here are some of the important things to keep in mind about free stuff. The first myth you should throw out the window is that nothing good comes for free. The fact of the matter is that the price tag on a good doesn’t always match up to the quality, and there are many great free things out there. Case in point: music. Sure, everyone has heard the scare stories about file sharing online, and maybe some big record labels will come after you if you focus on their artists. Dig a little below the surface, however, and you can find a whole new world of really great bands that are more than happy for you to listen to their music over and over again. The same goes for free software. People on the cutting edge of technology who have a passion for creating new and efficient applications often develop open source code software. They’re doing it for the love of it, and they often have more talent than any ten suit-and-tie tech guys trying to hock their latest product for a mega profit margin. Here is where the reality part comes in, however. Yes, you can find wonderful things that are completely free – but yes, you can also find a lot of free things that aren’t worth your time at all and in some cases can cause you a lot of trouble. The net is a great place to fall victim to a “free stuff” scam, but you can also sometimes come across these scams in the mail as well. If something is free, but requires you to give your credit card number or bank details, run the other way. Another myth people have about free stuff, especially free stuff on the internet, is that when you try to cash in, the only free stuff you will be getting is an inbox full of more spam than you can handle. The truth about this is, well, that is can certainly be true. Many companies give away free things in exchange for your email address, so they can try to hit you up to purchase things in the future. What makes this a myth, however, is that it can be avoided. If you don’t want to choke on an inbox of spam, and who could blame you, set up a special (free) email account that you will use exclusively for freebie hunting. You’ll have the best of both worlds. The last myth about free stuff involves the “catch” people are always looking for. Often, for free stuff, the catch is a bit of junk mail or email or the fact that you have to submit to a time consuming survey. Sometimes, the catch is that if you get free stuff through a trial offer, if you don’t cancel it, it keeps coming, and this time you have to pay. The truth about these catches is, however, that the catch is in the eye of the beholder. These things don’t make products any less free; so don’t write off every free offer offhand. You might just find a catch you can live with to get a great free product you really want.

Communication Key to a Better Work Environment Everyone knows the story of A Christmas Carole. On Christmas Eve, poor Bob Cratchit, who is working late again, spends his day working up the courage to ask his boss, Mr. Scrooge, if he can have Christmas Day off from work to spend with his family. When he finally does get up the nerve to ask, Mr. Scrooge lets forth a tirade over lazy people using Christmas as an excuse to have a day a off from work. This fictional story unfortunately rings true for a lot of people who have to work up the courage to ask for things from their employers. An employee who has to feel about their employer the way Bob Cratchit felt about Mr. Scrooge is not a very happy and productive employee. To get the most of out of your workers, you have to create a much more hospitable working environment. To create a better working environment, keeping the lines of communication open is absolutely crucial. How does communication work in your office? Do you get the impression that everyone is walking around on eggshells around you? While this kind of fear from your employees may be good for your ego in some senses, it is really bad for your business. When your employees don’t feel like they can talk to you, you will lose control over what is going on with your business. You may be the boss, but your employees are the ones who are actually on the front lines. To know what is really going on out there, you need your employees to communicate honestly with you. If they feel that you are unapproachable, they will hide problems and concerns from you, and you won’t be able to act to fix them. You can’t expect to run your business with half of the information about what is actually going on, and so your business will suffer for your “mean boss” routine. There are still other problems with creating an office environment in which your employees feel like you are unapproachable. In general, there will be a dark cloud over the office when you are around. The stress will keep employee morale low, and employees with low morale are employees with low productivity. Besides, who wants to work hard for someone they cannot approach or who doesn’t show they any respect? Shutting down those lines of communication will definitely affect your bottom line as employees “phone it in” because they don’t feel invested in making your business a success. If you want a better working environment, you have to improve the lines of communication. If there has been a communication breakdown in the past, take the time to address it with your staff. If you staff is small, talk to them each one on one, letting them know that your door is always open and that you want more regular communication with them. If you have a larger staff, schedule a meeting to address the issue. Weekly office meetings are a great way to keep communication channels open and swap ideas in the office environment. If weekly meetings are not feasible, find some way of touching base with your staff on a regular basis, either through weekly emails or a weekly newsletter. Also, you should encourage your staff to communicate with each other. Sharing information among the staff is a great way to generate fresh ideas and fresh approaches to problems. If your office is suffering from a communication problem, make nipping it in the bud a priority. The pay off will be more productive workers and a whole lot less stress. Who knew work could actually be a pleasant place to be?

Web Hosting - Unix vs Windows-Based Hosting, Which Is Better? An operating system functions largely out of sight, or at least is supposed to. It doesn't matter to non-geeks how a file gets stored, or how memory is used, or how simultaneous processes share the limited resources available on a computer. These are among the basic functions of any operating system. Yet, you can find very passionate supporters - who offer very detailed lists of pros and cons - for every operating system. Why? Because, though the low-level functions of an operating system do their work out of sight, there are many other features that rise to visibility. Sometimes, they do so when they're not supposed to. Weighing the pros and cons objectively could consume a book. But to select a web host operating system, a manageable level of considerations apply. They can be weighed even by those who don't know a processor queue from a pool cue. Learning Curves For most web site owners, administering the site/server is just overhead. It's not something they take pleasure in doing and they have plenty of other things to worry about. Many wouldn't know how and have no interest in learning (rightly so, given their priorities). Consequently, ease of administration is paramount for such people. Whether a Unix-based site (usually Linux these days) is easier to administer than Windows depends on your current skill set and the type of tools and level of access the web hosting company provides. But in general Linux is more difficult to install and maintain than Windows and the learning curve is steeper. FTP and Control Panels Often, you don't have to care. For many, the operating system is fairly transparent. FTP file transfers to get a new web page up to a Windows server are very much like they are to a Linux-based site. The user/administrator simply doesn't see what's behind the curtain. Many companies provide other utilities that completely mask any awareness of the operating system underneath. When that's the case, the web site owner has no reason to care, until or unless they need or want to go 'inside the black box'. Performance Performance issues can be relevant in selecting which operating system host type to choose. But for the most part, that aspect is outside the web site owner's control. Overall performance can be good or bad on either system, depending on many factors that the publisher will rarely see. The issue is a wash, as far as tipping the scales is concerned. What is more likely to be seen by a web site owner, at some point in their (and their site's) development is the database product that can be used to store information. Databases Microsoft SQL Server is relatively simple to use, yet extremely powerful and can deliver great performance. But it doesn't run on Linux. At least, not without special software to emulate Windows, which usually kills performance. On the other hand, with a bit of time invested, MySQL isn't significantly more difficult to learn than MS SQL Server and there are many free installations. Cost may well outweigh other considerations for most on this issue. Programming Languages Last, but not least, there are differences in programming languages that can be (or at least typically are) used on Windows vs Unix. If you have programmers who are skilled in Visual Basic, ASP and other Microsoft technologies, then a Windows-based host will be your preferred choice. For Perl and PHP programmers, Linux is the more common platform of choice. No single factor can push you to one versus the other operating system. And, in the long run, it isn't the primary consideration, unless you just enjoy playing with operating systems.